LR Unveils Hybrid Concept AT NAIAS

Ford is on a roll right at the start of the year. Land Rover, still owned by the automaker, recently unveiled what could be a show stealer at the NAIAS. The British luxury car brand unveiled the LRX Hybrid Concept at the North American International Auto Show according to the company's newsletter.

Phil Popham, the managing director of Land Rover, had this to say about the hybrid concept: "The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles. LRX is in every respect a Land Rover, but it’s a very different Land Rover."

"LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction - but this feels like a hugely exciting direction to take," he continued.

Gerry McGovern, the company's design director, added: "LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting - because Land Rover has never built ordinary vehicles. LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy - it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty." This hybrid vehicle is sure to have auto parts as reliable as Acura header pipes.