Ford Improves Year After Year According to J.D Power
J.D. Power and Associates is a global marketing information firm which was started in 1968 by the founder James David Power III. It accomplishes assessment of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to restaurants.
It conducts annual surveys in the automotive industry including the world's third largest automaker the Ford Motor Corporation. The survey shows that vehicle brands from Ford have improved its quality at a rate faster than any average car model. According also to this customer based quality study; Ford is the sole brand with continuous improvement since 2004.
On its 2008 Initial Quality Study (IQS) it shows that Ford has improved by eight points as compared to last years study.
Mark Fields, Ford's president of The Americas. "Last year we tied with
The Fords complete result shows that it received 10 credits for their products including three Ford models that ranked the highest in their respective category. This proves that Ford continues to make significant quality gain year after year.
The study shows other reports such us, Mercury brand which has improved by four points over last year, and the







